Playful intrinsic meaning of the object:
This characteristic makes the object or action recognizable for a culture that shares the standards that the object is communicating, it is not the same perception of the playful for the point of view of the oriental culture than for the occidental, although there are some common characteristics innate in the human nature and as a consequence of the globalization in terms of comsumption habits and marketing strategies. A toy a puppet or a swing are objects that are globally accepted as playful today throughout the different cultures.